Rafi Nova saw a problem in the deaf and hard of hearing community with cloth masks. For this community, masks prevent lip reading and impair communications. We initiated a partnership with actress Millicent Simmonds in which she customized the clear mask and chose two organizations, Deaf Women of Color and Texas Hand and Voices, to receive all the proceeds. The campaign was a win-win: Millie's mask raised funds for meaningful organizations and Rafi Nova reached a much larger audience with Millie's support.
Good Morning America loves a great story - especially one centered on hope and kindness overcoming adversity. Our partnership with Rafi Nova and Millicent Simmonds did that in a major way. The “Millie Mask” is a story that solves a problem for nearly 14% of Americans who are deaf or hard of hearing.
Want to know more about this partnership? Watch the 3-minute segment to learn what inspired Millie to partner with Rafi Nova and why she chose Deaf Women of Color and Texas Hands and Voices as the recipients of the proceeds.
A highlight of our partnership with actress Millicent Simmonds and her mom Emily is the feature by Teen Vogue. Identity Editor Brittany McNamara focuses on how traditional facial coverings have largely ignored the needs of the deaf and hard of hearing community. We invited Millie to partner with Rafi Nova and customize her own Millie Mask with 100% of proceeds going to organizations of her choice. The mask's floral fabric is from artwork she painted for her mother for Mother's Day and proceeds benefit Deaf Women of Color and Texas Hands and Voices.
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