Brand Elevation Communications

  • Home
  • Case Studies
  • How I can help you
  • Press
  • Blog
  • Get in touch

Press

Smile Mask
Millicent Simmonds
hard of hearing
deaf
Clear masks
accessibility
Social Cause
Millie Mask
Donation
entrepreneurship
Entrepreneurship
Communications
Texas Hands and Voices
partnerships
InKidZ subscription box
Partnerships
Have a mission
Brand Elevation
Media Relations
thrive global

CNET features Heirloom

February 25, 2021

CNET reaches more than 64 million viewers monthly. We were thrilled their resident "Cheapskate" Rick Broida saw the unique value proposition of Heirloom:

"In the course of human history, greeting cards have evolved exactly twice. First came the embedded audio chip that played music upon opening the card. (Related: This hysterical Flight of the Conchords episode.) And now there's a card with a built-in screen that plays video when you open it. Video! In a greeting card!

Imagine the delight of, say, a grandparent who opens such a card to find 10 minutes' worth of adorable grandkid clips. That's the idea behind Heirloom, a new service offering exactly this pr

6 Months to GMA3

February 23, 2021

Dr. Zabina Bhasin is a force for good who believes cultural appreciation can eliminate racism. She came to us last summer seeking to elevate her profile and introduce her brand to a national audience. She's since been featured in local, regional, and national news outlets including GMA3. 

Something to Smile in the Boston Globe

February 12, 2021

We accelerate entrepreneurs. We started working with Rafi Nova last April and have seen the brand pivot from travel accessories to face masks. They've learned, adapted, and met the needs of so many different communities by creating different masks-types. Founders Marissa and Adam Goldstein inspire us daily with their bold and inclusion-first approach to business.

9 Clear Face Masks That Make It So Much Easier to Communicate

November 2, 2020

Solving problems is the simplest key to good PR. Here is a great example of a client that physically removed an obstacle others faced, thus creating lip-reading masks.  We’re thrilled to see Real Simple share these masks in their roundup. 

Essentials by Curasalve

October 23, 2020

Mother Magazine featured Kelley Williams founder of Curasalve, the organic diaper cream that saved her baby skin (and restored her own piece of mind). 

Mariana Russo Chambers: “Take care of business first”

October 23, 2020

Brand Elevation works to advance women of all colors through our #AccelerateHer initiative. Mariana Chambers, founder of Cut + Clarity is one of those women. Garnering coverage for her story has been so important as she is committed to prioritizing the advancement of women economically through the jewelry industry. 

Thrive Global is an online publication committed to accelerating the culture shift that allows people to reclaim their lives and move from surviving to thriving. With hundreds of Q&A’s with successful leaders, it’s a

4-Year Old Pivots Family Business

October 23, 2020

Rafi Nova's CEO Marissa Goldstein discusses juggling responsibilities at home and at and at work after her daughter’s suggestion lead to the production of more than 2 million masks and a new approach to business.

Christian Science Monitor features Rafi Nova in their profile on business thriving during the pandemic.

Businesses Thriving during the Pandemic

October 23, 2020

"Many businesses now struggle near the brink of bankruptcy, yet a surprising countertrend is visible: a faster pace of new-business formation than last year. History suggests that some of these employers may become long-term success stories."

Christian Science Monitor's Laurent Belsie interviewed Rafi Nova's Marissa Goldstein for his feature profiling businesses that are thriving during the pandemic.  

Smile Mask featured in InTouch Weekly Print Edition

October 21, 2020

Rafi Nova saw a problem in the deaf and hard of hearing community with cloth masks. For this community, masks prevent lip reading and impair communications. We initiated a partnership with actress Millicent Simmonds in which she customized the clear mask and chose two organizations, Deaf Women of Color and Texas Hand and Voices, to receive all the proceeds. The campaign was a win-win: Millie's mask raised funds for meaningful organizations and Rafi Nova reached a much larger audience with Millie's support.

InKidZ Subscription Box on 'Your California Life'

October 8, 2020

With the current state of the world, it’s important to discuss diversity and different cultures with our children. Aubrey Aquino, host of Your California Life on ABC 10 wanted to highlight how to have these hard discussions with children with the help of Dr. Zabina Bhasin and the InKidZ subscription box.

Brand Elevation is inspired by Dr. Zee and her commitment to helping parents raise better global citizens. Want to interview Dr. Zee? Let us know.

20 Subscription Boxes Kids Will Love

October 1, 2020

Red Tricycle is a parenting outlet inspiring families to do fun, unique activities with their children. Their audience aligns perfectly with the mission of In KidZ, a box subscription introducing the world's cultures to families. 

The Top 20 Subscription Boxes for Kids 

Smile Masks Help Deaf And Hard Of Hearing Communicate While Reducing COVID-19 Transmission

September 23, 2020

NPR has a national reach with a discerning audience that is passionate about learning and education. Listen to Rafi Nova CEO Marissa Goldstein and speech pathologist Olivia Gampel share the story behind the making of the clear Smile Mask and the critical role visual cues play in communication.

The interview was broadcasted over hundreds of channels nationwide and coast to coast. The impact of media relations can speak volumes to your brand.

'A Quiet Place' actress creates masks for hearing-impaired

September 23, 2020

Good Morning America loves a great story - especially one centered on hope and kindness overcoming adversity. Our partnership with Rafi Nova and Millicent Simmonds did that in a major way. The “Millie Mask” is a story that solves a problem for nearly 14% of Americans who are deaf or hard of hearing.

Want to know more about this partnership? Watch the 3-minute segment to learn what inspired Millie to partner with Rafi Nova and why she chose Deaf Women of Color and Texas Hands and Voices as the recipients of the proceeds.

Cut + Clarity's Media Introduction with Hispanic Heritage Month

September 23, 2020

Cut + Clarity is an ethically sourced fair-trade jewelry brand with a mission focused on women. Founded by Mariana Russo Chambers, Brand Elevation wanted Cut + Clarity’s media introduction to coincide with Hispanic Heritage Month… and that’s exactly what happened. People Magazine included Cut + Clarity in their roundup, ‘Latinx-Owned Brands to Support in Honor of Hispanic Heritage Month.’ Through highlighting the brand and the mentioning specific jewelry pieces, Cut + Clarity has officially launched and made its mark. 

Cut + Clarity includes women at each process of the jewelry process. By working with women designers,

Millicent Simmonds' Clear Mask Increases Accessibility for Deaf and Hard of Hearing People

September 18, 2020

A highlight of our partnership with actress Millicent Simmonds and her mom Emily is the feature by Teen Vogue. Identity Editor Brittany McNamara focuses on how traditional facial coverings have largely ignored the needs of the deaf and hard of hearing community. We invited Millie to partner with Rafi Nova and customize her own Millie Mask with 100% of proceeds going to organizations of her choice. The mask's floral fabric is from artwork she painted for her mother for Mother's Day and proceeds benefit Deaf Women of Color and Texas Hands and Voices. 

Want the media to pay att

The benefits of clear face masks—and where to buy them

September 17, 2020

USA Today features client Rafi Nova, innovator of the Smile Mask

As the COVID-19 pandemic continues, the Centers for Disease Control and Prevention still recommends that people cover their faces in public to help slow the spread of coronavirus. Because of this, retailers, brands, and designers are coming out with new face masks nearly every week. 

We’ve spent the past couple of months testing face masks at Reviewed and found the best cloth face masks for most people. One drawback of these masks, though, is that they cover the mouth and nose, making it hard to see facial expressions. Personally,

Where to Drink Natural Wine from Chile

September 17, 2020

Natural Wine Advocate & Firebrand Alice Feiring extols the virtues of Chilean wine (something we know a lot about) in Afar Magazine.

Here are the wineries to visit on your trip to Chilean wine country (or what to look for at your local wine shop).

Even if you don’t want to rent a pickup and get lost on dirt roads—as I did to visit the winemakers in this story—you can still have a superb adventure visiting Chilean wineries specializing in natural wines. LATAM Airlines offers daily nonstop flights to 

© 2021 Jottful Powered by Jottful