"A mask is mask is... until it's a potential impediment when you’re trying to decipher a torrent of words pouring from a toddler’s mouth." So said Sandy MacDonald in her feature in the Boston Globe after experiencing the challenge first hand when she reconnected with her 4-year-old twin granddaughters.
The feature profiled Rafi Nova's founders Marissa and Adam Goldstein and celebrated the company's founding mission to help families get and connect with others. Something Sandy experienced firsthand wearing the Smile Mask.
Join the conversation on IG LIVE Monday at 2pm ET IG Live with Maude, the founder of GoWhee - an exclusive community of traveling parents, sharing safe and unique kid-friendly locations around the world.
For those with sensory sensitivities, wearing a face mask can be daunting if not impossible. Not only does it introduce new stimuli (like scratchy fabric rubbing against your face), but it also becomes hot and more difficult to breathe the longer you wear it.
Rafi Nova is no stranger to addressing the challenges traditional masks pose. Their reusable clear mask revolutionized the category, last summer. This year they partnered with Easterseals Southern California (ESSC) to create a
Meet Adrian Delli Colli, a New Hampshire native, and a freshman at Dalhousie University in Nova Scotia. During the pandemic, he launched the NH Concept Project to bring awareness to the vital impact outdoor activity has on mental health and to raise funds for NAMI (National Alliance for Mental Illness). To help him get news coverage of his campaign, he and his team turned to us for our "PR Power Hour" DIY strategy. A weekend spent getting his team up and running with their own news bureau turned Adrian into a media generating machine! His continued usage of our 'best practices for engaging media' has resulted in on-going local coverage by ABC, CBS, CTV, and The Globe and Mail - just to name a few.
We cannot wait to see what he and his team do next!
The NYT Style section leads the list of every lifestyle publicist's top press outlets. Journalist Hilary Sheinbaum's feature on what to gift newlyweds who are also new parents put a new twist on a perennial dilemma of what to buy as a wedding gift. She included two recommendations from our client Zabina Bhasin MD's founder of InKidZ.
Seeing a client in the NYT- especially in the Sunday Style Section print edition - is always a thrill.
CNET reaches more than 64 million viewers monthly. We were thrilled their resident "Cheapskate" Rick Broida saw the unique value proposition of Heirloom:
"In the course of human history, greeting cards have evolved exactly twice. First came the embedded audio chip that played music upon opening the card. (Related: This hysterical Flight of the Conchords episode.) And now there's a card with a built-in screen that plays video when you open it. Video! In a greeting card!
Imagine the delight of, say, a grandparent who opens such a card to find 10 minutes' worth of adorable grandkid clips. That's the idea behind Heirloom, a new service offering exactly this pr
Dr. Zabina Bhasin is a force for good who believes cultural appreciation can eliminate racism. She came to us last summer seeking to elevate her profile and introduce her brand to a national audience. She's since been featured in local, regional, and national news outlets including GMA3.
Solving problems is the simplest key to good PR. Here is a great example of a client that physically removed an obstacle others faced, thus creating lip-reading masks. We’re thrilled to see Real Simple share these masks in their roundup.
Mother Magazine featured Kelley Williams founder of Curasalve, the organic diaper cream that saved her baby skin (and restored her own piece of mind).
Brand Elevation works to advance women of all colors through our #AccelerateHer initiative. Mariana Chambers, founder of Cut + Clarity is one of those women. Garnering coverage for her story has been so important as she is committed to prioritizing the advancement of women economically through the jewelry industry.
Thrive Global is an online publication committed to accelerating the culture shift that allows people to reclaim their lives and move from surviving to thriving. With hundreds of Q&A’s with successful leaders, it’s a
Rafi Nova's CEO Marissa Goldstein discusses juggling responsibilities at home and at and at work after her daughter’s suggestion lead to the production of more than 2 million masks and a new approach to business.
"Many businesses now struggle near the brink of bankruptcy, yet a surprising countertrend is visible: a faster pace of new-business formation than last year. History suggests that some of these employers may become long-term success stories."
Christian Science Monitor's Laurent Belsie interviewed Rafi Nova's Marissa Goldstein for his feature profiling businesses that are thriving during the pandemic.
Rafi Nova saw a problem in the deaf and hard of hearing community with cloth masks. For this community, masks prevent lip reading and impair communications. We initiated a partnership with actress Millicent Simmonds in which she customized the clear mask and chose two organizations, Deaf Women of Color and Texas Hand and Voices, to receive all the proceeds. The campaign was a win-win: Millie's mask raised funds for meaningful organizations and Rafi Nova reached a much larger audience with Millie's support.
With the current state of the world, it’s important to discuss diversity and different cultures with our children. Aubrey Aquino, host of Your California Life on ABC 10 wanted to highlight how to have these hard discussions with children with the help of Dr. Zabina Bhasin and the InKidZ subscription box.Brand Elevation is inspired by Dr. Zee and her commitment to helping parents raise better global citizens. Want to interview Dr. Zee? Let us know.
Red Tricycle is a parenting outlet inspiring families to do fun, unique activities with their children. Their audience aligns perfectly with the mission of In KidZ, a box subscription introducing the world's cultures to families.
The Top 20 Subscription Boxes for Kids
NPR has a national reach with a discerning audience that is passionate about learning and education. Listen to Rafi Nova CEO Marissa Goldstein and speech pathologist Olivia Gampel share the story behind the making of the clear Smile Mask and the critical role visual cues play in communication.
The interview was broadcasted over hundreds of channels nationwide and coast to coast. The impact of media relations can speak volumes to your brand.
Good Morning America loves a great story - especially one centered on hope and kindness overcoming adversity. Our partnership with Rafi Nova and Millicent Simmonds did that in a major way. The “Millie Mask” is a story that solves a problem for nearly 14% of Americans who are deaf or hard of hearing.
Want to know more about this partnership? Watch the 3-minute segment to learn what inspired Millie to partner with Rafi Nova and why she chose Deaf Women of Color and Texas Hands and Voices as the recipients of the proceeds.
Cut + Clarity is an ethically sourced fair-trade jewelry brand with a mission focused on women. Founded by Mariana Russo Chambers, Brand Elevation wanted Cut + Clarity’s media introduction to coincide with Hispanic Heritage Month… and that’s exactly what happened. People Magazine included Cut + Clarity in their roundup, ‘Latinx-Owned Brands to Support in Honor of Hispanic Heritage Month.’ Through highlighting the brand and the mentioning specific jewelry pieces, Cut + Clarity has officially launched and made its mark.
Cut + Clarity includes women at each process of the jewelry process. By working with women designers,
A highlight of our partnership with actress Millicent Simmonds and her mom Emily is the feature by Teen Vogue. Identity Editor Brittany McNamara focuses on how traditional facial coverings have largely ignored the needs of the deaf and hard of hearing community. We invited Millie to partner with Rafi Nova and customize her own Millie Mask with 100% of proceeds going to organizations of her choice. The mask's floral fabric is from artwork she painted for her mother for Mother's Day and proceeds benefit Deaf Women of Color and Texas Hands and Voices.
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USA Today features client Rafi Nova, innovator of the Smile Mask
As the COVID-19 pandemic continues, the Centers for Disease Control and Prevention still recommends that people cover their faces in public to help slow the spread of coronavirus. Because of this, retailers, brands, and designers are coming out with new face masks nearly every week.
We’ve spent the past couple of months testing face masks at Reviewed and found the best cloth face masks for most people. One drawback of these masks, though, is that they cover the mouth and nose, making it hard to see facial expressions. Personally,
Natural Wine Advocate & Firebrand Alice Feiring extols the virtues of Chilean wine (something we know a lot about) in Afar Magazine.
Here are the wineries to visit on your trip to Chilean wine country (or what to look for at your local wine shop).
Even if you don’t want to rent a pickup and get lost on dirt roads—as I did to visit the winemakers in this story—you can still have a superb adventure visiting Chilean wineries specializing in natural wines. LATAM Airlines offers daily nonstop flights to