How do you get consumers excited about Chilean wine? 

You host a Graffiti Festival at the world’s first shipping container hotel. 

I worked with Wines of Chile and WineBox Valparaiso to create the GRAFFESTIVAL.

We invited world-renowned graffiti artists to paint winery-inspired murals on Cerro Mariposa, a hill-top neighborhood in Valparaiso.

The new art-inspired walking tour inspired a 6-page feature in Food & Wine Magazine, coverage in many other magazines, including Wine Enthusiast’s back inside cover.